A ‘good thing’ is subjective, we know. For us it’s creating outstanding brands, campaigns and digital content for the people, organisations and businesses who frankly are making the world a better place.
 
 
 

About Us

From individuals with world changing ideas to big businesses using their influence to create systemic change. We see the value in all contributions towards a better world and the power of bringing the right people, ideas and design together to create something spectacular. 

We bring a breadth of knowledge and skills to our work across brand, campaigns and digital. Our team have had the privilege to work on a variety of projects for some truly inspiring organisations and individuals around the world. 

 
 
 
 

 

 
 

Meet The Team

We believe in bringing the best people together for each and every project. Our core team is small but we expand through a network of trusted and brilliant partners to create a custom fit team for each and every project. 

One thing unites us, the passion to work with people, businesses and organisations who want to use their ideas and influence to create positive social, economic and ecological impact.

 

Sam Ellis
Creative Director / Co-founder
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sam@goodthingtheory.com
+44 (0) 7538 597702

SAM’S BIO ⟶

Izzy Pearce
Partnerships Director / Co-founder
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izzy@goodthingtheory.com
+44 (0) 78525 61116

IZZY’S BIO ⟶

 

Our Process

From our years of experience we have found that structure is just as important as unbound creative thinking within a creative process. For this reason we put our heads to together and distilled our process into a simple but adaptable structure. This structure acts as a touchstone for all of our projects.

Every project is different of course, so we tailor this process around the needs of our clients and their brief.

 
 
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